aishti / aizone (floods of ink with a pop of foil)
Working through one of New York’s most prominent design agencies, this middle eastern luxury apparel merchandiser wanted to create a striking suite of communication materials worthy of their brand. Through collaboration with the creative agency, we chose Neenah Paper’s Classic Crest Super Smooth for the entire suite, particularly because of the sheets superior ink holdout. We double-hit the signature orange and black using offset lithography with overall lay-flat aqueous coating to help protect the sheet and add vibrancy – deep relief foil stamped logotype in register to lithography was also employed. For an added touch, the client opted to add gilded edges to the sides of both brands business cards.
Photos: AKANYC