hugo boss (super trendy “club like” poster invitation)
Hugo Boss selected DataGraphic to design and print an invitation to their rooftop gala. The goal was to evoke a young and energetic club scene feel. Through powerful typographic design, innovative eye catching aesthetics, mailing and fulfillment services, DataGraphic provided this full-service solution, all within a 2 week window. This project featured Plike paper stock by Cordenons of Italy, which has “velvety” soft touch finish and a wonderful deep matte black look. The “Beat The Heat” concept was designed to deliver on all sensory levels. The stark contrast created between broad applications of foil and fine lines created a visual vibration and interest in the piece. The projecting rays of file lines in metallic offset printing juxtaposed by the smooth matte metallic offset inks finish created the dramatic effect. If you look closely around the broad foil stamped typography (“Beat The Heat”), you will notice where we precisely registered the offset printing and created the dimensions our art director insisted on. The client was perfectly thrilled with these results.
Photo 1 & 2: AKANYC
Photo 3 & 4: Glenn Schuster