jet blue (old fashioned screw-post binding)
We created a small run of digital books as a style guide for The Jet Blue Corporate Identity and Mission Statement. The cover is digitally printed on white coated stock, matte film laminated and wrapped over rigid board. The use of old-fashioned brass screw-post fasteners gives the piece a feeling of a true utilitarian approach, which plays well into Jet Blue’s corporate philosophy and brand value – fresh, smart, stylish and witty.
Photos: AKANYC