Loyalist Gift Boxes: Packaged Treats
Project: We engineered a smart 4 box set of auto-bottom-folding cartons to hold the coordinating confections, which tied into the client’s spring apparel campaign. Through collaboration with the client’s creative director, we choose specialty finishes which synchronized perfectly with the look and feel of the candy and the supporting copy.
Print: Foil stamping; Offset lithography; Spot UV. “Denim Box” finish is sandpaper UV over 2 color lithography, “Metal Box” is matte aqueous coating plus holographic silver foil over double-hit of matte black lithography, “Sporty Box” is 2 color lithography plus soft-touch aqueous coating, “Pucker Box” is 2 color lithography plus satin aqueous coating. Outer box and interior tray were double-hit of signature purple PMS color plus overall satin aqueous.
Stock: 16 and 24 point Tango C2S Packaging Board
Finishing: Diecut, glued and fully assembled, ready for mailing.
Photos: Glenn Schuster and Jennifer Helene