Sure, Cadillacs sell themselves, but we like to think these custom books and posters help just a little.
Project: As part of the 2019 XT4 Coupe reveal, we were tasked with printing a set of lavish custom books and posters for Cadillac. Utilizing UV Offset for the 4 color and adding a hit of PMS Cool Gray for good measure, these luxury vehicles practically drive right off the Classic Crest Solar White stock, which was used for both the books and posters.
Cadillac’s racing program has been an overwhelming success. The technology developed through the program is directly influential to their V Series products. In order to celebrate their wins, they decided to print and distribute posters as gifts for their fans. Measuring 36” x 24”, these striking posters perfectly capture the world champion Cadillac Racing team in stunning fashion.
Print: offset lithography
Stocks: Text: 100# Classic Crest Solar White Super Smooth Text; Cover: 100# Classic Crest Solar White Smooth Cover; Poster: 80# Classic Crest Solar White Super Smooth Cover