TROXES are triangular, interlocking, origami building blocks. One shape, infinite possibilities. Project: DATAGRAPHIC was asked to produce 150,000 of these unique origami building blocks known as TROXES for creator, Jonathan Bobrow, who successfully Kickstarted his invention in May of 2017. The triangular, interlocking building bricks, which begin as a flat, die cut shape, were designed at […]
Project: These “VIP Kits” we printed and made for Seagram’s are not your typical promotional product packaging. Created as part of a national re-branding campaign that included point of sale (POS) marketing, media, social media and experiential, the kits were intended to excite and inspire Seagram’s most loyal customers to act as brand ambassadors for the time-honored cocktail […]
Project: The die cut 3D invitation for A/D/O—a 23,000 square foot former warehouse in Greenpoint, Brooklyn that has been converted into a work space, gallery and start-up accelerator—was designed to mimic the work space’s iconic glass “Periscope” which sits in the center of the main studio. The invitation was for a Press Preview ahead of […]
A retail fashion identity with a name that’s…surely familiar? Project: When fashion industry favorites, Kate and Andy Spade, launched a new high-end shoe and handbag brand they needed printed collateral that spoke to their savvy customers. DATAGRAPHIC are no strangers to retail fashion identity suites having worked with some of the biggest names in the industry […]
As a holiday gift for clients, a limited edition puzzle within a puzzle. Project: For their 2017 holiday client gift, NYC branding studio, Partners & Spade, commissioned Canadian-born artist, Geoff McFetridge, to create a limited edition puzzle…within a puzzle. Using McFetridge’s shapes and artwork, the designers worked closely with DATAGRAPHIC to re-imagine what a jigsaw could be. The […]
Making your bakery stand out in New York City is tough, even if you’ve been serving up the best rugelach – a croissant-like Jewish pastry – for years. Fortunately for Lee Lee’s Bakery, DataGraphic crafted a logo and packaging that deftly capture what’s made it one of the most beloved institutions in Harlem for decades – the personality of its founder, Alvin Lee Smalls.
The beginning of Fall has us thinking about one of our favorite holiday traditions: spreading joy and good will with beautifully printed and tactile holiday cards. From Thanksgiving through New Years, there’s no more memorable way to show your gratitude for another successful year.
(NOTE: This article originally appeared as “Bloomingdale’s Spring Loyallist Gift Box” on PaperSpecs on January 31, 2017) Hard to believe but there was a time when stores actually expressed some appreciation for your custom beyond a deluge of “you bought this so why don’t you buy that” emails. One retailer that still knows the value of […]
A Direct Mail Campaign that ‘Stands Up’ to Multiple Processes Project: Playing on harsh winter weather and optimistically anticipating a gentle spring, we decided to show off our multi-process artistry with a playful, free-standing direct mail campaign. The piece, which blew across our presses like a nor’easter, combines five different processes and, with the tuck of a […]
(NOTE: This article originally appeared on PaperSpecs on June 21, 2016) NFL When you’re a designer you don’t just want a company that can print your current project, you want a place that you can go to and simply say, “Here are the files,” confident that what you’ll get back is going to blow your client’s […]
Delish Custom Labels for Sweet Holiday Treats Every year, brand design consultancy, Elmwood NYC, sends out jars of delicious, small-batch cranberry sauce to its clients. This year, DataGraphic was asked to print custom labels and note cards for the gift packaging, which featured a hand-drawn message of thanks and holiday cheer. The resulting treats have a […]
Fluorescent Inks and Fine-line Foil Project: After decades in our old, crowded building, DataGraphic recently moved into a modern, spacious facility. The larger space allowed us to increase our production capacity and expand our finishing offerings. Being printers, we decided to mail out a printed announcement to let folks know about our new location and services. We created […]