Making your bakery stand out in New York City is tough, even if you’ve been serving up the best rugelach – a croissant-like Jewish pastry – for years. Fortunately for Lee Lee’s Bakery, DataGraphic crafted a logo and packaging that deftly capture what’s made it one of the most beloved institutions in Harlem for decades – the personality of its founder, Alvin Lee Smalls.
The beginning of Fall has us thinking about one of our favorite holiday traditions: spreading joy and good will with beautifully printed and tactile holiday cards. From Thanksgiving through New Years, there’s no more memorable way to show your gratitude for another successful year.
Delish Packaging for Holiday Treats Every year, brand design consultancy, Elmwood NYC, sends out jars of delicious, small-batch cranberry sauce to its clients. This year, DataGraphic printed custom labels and note cards for the gift packaging, which featured a hand-drawn message of thanks and holiday cheer. Print: Engraved in gold, burnished gold and embossed the logo. Stock: 135GSM Colorplan Claret […]
Fluorescent Inks and Fine-line Foil Project: After decades in our old, crowded building, DataGraphic recently moved into a modern, spacious facility. The larger space allowed us to increase our production capacity and expand our finishing offerings. Being printers, we decided to mail out a printed announcement to let folks know about our new location and services. We created […]
Refreshed Identity for Function Engineering designed by Sagmeister & Walsh — Zero Tolerance; Exacting Register Project: Renowned for their precision and accuracy, Function Engineering chose DataGraphic to execute this very challenging print project. We had to ensure exacting alignment between our digitally printed sheets and Function’s iconic gear design, which was to be embossed. Because […]
Loyalist Gift Boxes: Packaged Treats Project: We engineered a smart 4 box set of auto-bottom-folding cartons to hold the coordinating confections, which tied into the client’s spring apparel campaign. Through collaboration with the client’s creative director, we choose specialty finishes which synchronized perfectly with the look and feel of the candy and the supporting copy. […]
Our Toast to Print that Sparkles Ensemble: A jigsaw puzzle inset + printed tray. Print: Tray base: offset lithography for all type (match to emerald green frame); gold foil stamping. Bottle pieces: offset lithography (match to emerald green frame); gold foil stamping; blind debossing. On the neck, the fine cross-hatched pattern reverses out of the foil; ‘DATAGRAPHIC’ […]
Roll ‘Em! A few holiday seasons ago we thought it would be fun to show off our printing and finishing prowess while treating our clients with a unique stocking stuffer. Bugiardo, which is Italian for “liar,” is a dice game that relies on its participants’ ability to bluff. The game pieces consist of a pair of […]
Mapping the Future Ensemble: 3-panel folder + map + series of bi-folded brochures + presentation box. (250 sets) Print: Offset lithography (CMYK + aqueous coating) + registered deboss; die-scoring and die cutting for folder and brochures. Stocks: Folder: Neenah Classic Crest Solar White Cover. Brochures: Garda Silk Cover. Map: Text weight. Finishing: Map (20 x 29.5 in.) is machine […]
Grand Opening of a New Design Center Ensemble: Gate-folded box with 3 insert cards; custom mailer. Print: Letterpress, double hit of metallic silver ink. We die cut a custom corrugated mailer. Stock: Mohawk Loop Antique Vellum Urban Gray Cover. We duplexed (and multiplexed!) to make it super-thick. It feels soft and toothy, and it folds beautifully. Finishing: The client sourced […]