Making your bakery stand out in New York City is tough, even if you’ve been serving up the best rugelach – a croissant-like Jewish pastry – for years. Fortunately for Lee Lee’s Bakery, DataGraphic crafted a logo and packaging that deftly capture what’s made it one of the most beloved institutions in Harlem for decades – the personality of its founder, Alvin Lee Smalls.
How it Works Screen printing or serigraphy is essentially a stencil process whereas the image is imposed onto a specialized mesh (screen) which allows the ink to be transferred onto the printing surface. Inks or coatings are pushed through the apertures in the mesh by way of a squeegee under pressure. True screen printing delivers […]