A retail fashion identity with a name that’s…surely familiar? Project: When fashion industry favorites, Kate and Andy Spade, launched a new high-end shoe and handbag brand they needed printed collateral that spoke to their savvy customers. DATAGRAPHIC are no strangers to retail fashion identity suites having worked with some of the biggest names in the industry […]
Making your bakery stand out in New York City is tough, even if you’ve been serving up the best rugelach – a croissant-like Jewish pastry – for years. Fortunately for Lee Lee’s Bakery, DataGraphic crafted a logo and packaging that deftly capture what’s made it one of the most beloved institutions in Harlem for decades – the personality of its founder, Alvin Lee Smalls.
Packaging projects are the most intricate and complex for a printer to produce. Custom packaging is also often a consumer’s first impression, therefore, it needs to be executed at the highest level of quality and consistency.
(NOTE: This article originally appeared as “Bloomingdale’s Spring Loyallist Gift Box” on PaperSpecs on January 31, 2017) Hard to believe but there was a time when stores actually expressed some appreciation for your custom beyond a deluge of “you bought this so why don’t you buy that” emails. One retailer that still knows the value of […]
Over-the-top beauty requires suitable packaging. Project: With only 2 weeks lead time, DataGraphic was tapped to create this luxe presentation box suite for the David Yurman High Jewelry Collection launch. Wrapped in richly textured, silver Cialux cloth, the box covers are stamped with Kurz Alufin Satingloss foil to create a dimensional, reflective logo effect. Hidden magnetic closures provide the magic […]
(NOTE: This article originally appeared on PaperSpecs on June 21, 2016) NFL When you’re a designer you don’t just want a company that can print your current project, you want a place that you can go to and simply say, “Here are the files,” confident that what you’ll get back is going to blow your client’s […]