Making your bakery stand out in New York City is tough, even if you’ve been serving up the best rugelach – a croissant-like Jewish pastry – for years. Fortunately for Lee Lee’s Bakery, DataGraphic crafted a logo and packaging that deftly capture what’s made it one of the most beloved institutions in Harlem for decades – the personality of its founder, Alvin Lee Smalls.
Screen printing is a process by which an image is imposed onto a specialized mesh (screen) creating a stencil. Inks or coatings are pushed through the apertures in the mesh by way of a squeegee under pressure and transferred onto a printing surface. With foil stamping, a design is transferred onto a substrate via a thin metallic, translucent or opaque film using pressure and high heat. The image to be stamped is etched in relief on the plate so the design is raised, rather than recessed.
Project: Co-founded by Alicia Keys, the Keep a Child Alive Foundation aims to realize the end of AIDS for children and families, by combating the physical, social and economic impacts of HIV. One of their major fundraising efforts is the annual, star-studded “Black Ball” gala, for which DataGraphic was tapped to produce a program book, menu […]
How it Works Screen printing or serigraphy is essentially a stencil process whereas the image is imposed onto a specialized mesh (screen) which allows the ink to be transferred onto the printing surface. Inks or coatings are pushed through the apertures in the mesh by way of a squeegee under pressure. True screen printing delivers […]
Animal World Collateral: Playful menagerie of print techniques. Ensemble: Invitation suite with capacity envelope + menu card. Print: Folder with tipped-on front pocket: cover illustration is completely foil stamped in champagne gold, and type is foil stamped in vibrant green gloss pigment; on the interior, hand painted watercolor is reproduced in offset lithography. Invitation: screen printed acrylic panel […]